Who Is
Mimi Sheffer?
My Journey In Life
I’m just like you, but I got lucky and stumbled into the amazing world of digital marketing! Here is my story...
As a kid...
As a child, I was naturally outgoing and curious about people’s stories. I was the quintessential ‘talker,’ making friends easily and chattering endlessly—much to my teachers’ dismay.
I dreamed of making a positive impact in people's lives and doing it on my own terms. This early drive and curiosity ultimately paved the way for my future in entrepreneurship.
In high school, I took a leap and ran for Secretary of my Senior class. Standing on stage, my knees were shaking, and my stomach was queasy—but to my surprise, I delivered a speech that left the audience applauding. That moment sparked something in me. I realized I had a gift for connecting with people, and more importantly, I loved it.
Then the entrepreneurship bug bit me...
This newfound passion made me curious about what made people tick and how to communicate ideas in a way that moved others.
I dove into studying psychology, sociology, marketing, and sales —fields that revealed the power of words and strategies to inspire action. I discovered the thrill of crafting messages that helped others break out of their shells, and I found purpose in seeing people light up when they embraced a new perspective.
That’s when entrepreneurship called to me. I pursued a Bachelor’s degree in Business with a focus on Sales and Marketing and launched my career, traveling the country helping apartment communities stand out from their competition. Although I worked for a company, I was working alone, as a consultant at each community. With every challenge, I saw entrepreneurship as the perfect blend of creativity and purpose. I began to absorb everything I could about successful entrepreneurs, learning from their stories and strategies, and my passion only deepened after marrying an entrepreneur myself.
Then I tried all the things that, well, didn't work...
As a newlywed, working in Corporate America, I longed for both time and financial freedom. Like many aspiring entrepreneurs,
I experimented with various business ideas, or side-hustles, and faced my share of failures. I tried everything from creating home decor items to crafting cigar box purses, thriving on the blend of sales and creativity. But juggling product-making and selling at craft fairs in my limited free time quickly led to burnout. These setbacks, however, taught me invaluable lessons in resilience and adaptability.
Then I discovered Network Marketing and immediately fell in love. It offered a way to sell products I didn’t have to make—products that genuinely helped people and I could work around my corporate job and family. It was a win-win. I connected with like-minded women passionate about growth and learned how to tailor my message to meet my audience’s needs. Every success and setback became a stepping stone, shaping my skills in sales and marketing.
Finally, I cracked the code!
After a decade in Network Marketing, I grew weary of the relentless sales cycle—constant product launches, hype, and the pressure to hit the next rank or bonus. It felt like retail, always sacrificing family time during the holidays to chase the next sale. I needed something more sustainable and stable.
My breakthrough came when I discovered digital marketing. I started by creating social media graphics to help others save time and strengthen their branding. Wanting to expand my skill set, I dove into courses on SEO, social media marketing, email campaigns, course creation and pay-per-click advertising. Armed with this knowledge, I launched a new venture selling social media courses. I created engaging content, optimized my website for search engines, and built an email list to nurture leads. The results were transformative—my client base grew rapidly, and revenue soared. I realized digital marketing’s power to reach a broad audience and convert interest into sales. It wasn’t luck; it was the result of strategy, consistent effort, and the right tools.
Today, my business is thriving and I help others just like you!
Today, my digital marketing agency is thriving, and I’m passionate about helping others achieve the same success.
I know first-hand the challenges and doubts that come with starting and growing a business. That’s why my mission is to simplify digital marketing and show you how to leverage it for real growth. Through personalized coaching, workshops, and a range of resources, I empower entrepreneurs to strengthen their online presence and scale their impact. I’ve worked with clients from small businesses to large corporations, helping them achieve remarkable results. If I can do it, so can you.
Let’s work together to turn your vision into reality. With the right strategies and support, we’ll navigate obstacles, celebrate wins, and build the business of your dreams.
What Others Are Saying About Working With Me
"Mimi is the best! Let me start off by saying I am so grateful that Mimi is a very upbeat, friendly, gracious and supportive person. She provides a supportive space to speak your mind and brainstorm. She is a mastermind at breaking down what you say and putting together a plan of action. She truly listens and tunes into exactly what you say to lead you into the most aligned plan. Working with Mimi
is such a pleasure and so productive!"
Dani Barnett
"Working with Mimi on social media for Mission Forward Coaching was such a joy! Her thoughtful insights and strategic guidance helped me refine my brand messaging and create a content plan that feels truly authentic. Mimi’s gift for blending strategy with heart gave me a clear path to turn followers into clients—I’m so grateful for her expertise and care!"
Victoria Lugo-Rubio
"I had the opportunity to participate in an online training that Mimi Sheffer led that was very instrumental in helping me learn how to create more creative and professional posts to be used on Social Media to boost my business.
She was able to take a group with varying levels of knowledge about social media, via a live Facebook platform, and successfully teach us how to use apps to enhance or layout and stimulate interest on our posts."
Patti G Wells
Find Me On Social
Empower Your Journey with Expert-Led Online Training Courses.
Quick Links
Copyright© 2024 Maverick Marketing LLC - All Rights Reserved.